I've been building businesses since 1996. Lead generation, affiliate marketing, and the software that runs both. My main site covers the companies. This one is for the longer answers: what I built, why I built it, and what it cost me to learn.
Fair question. joedelfgauw.com is the front door. It covers the portfolio, the software, the whole operation. But a portfolio page can't hold a story, and most of what I've learned only makes sense as a story.
So this is the notebook. When somebody asks me how I decide what to build, or why I'd rather own a tool than rent it, the real answer takes a few pages. Those pages live here.
Everything on this site is me. No ghostwriter, no filler written to fill a content calendar. If it's posted here, it's because somebody asked me the question enough times that writing it down started saving me time.
Almost everything I've built started the same way: I needed the tool, couldn't find one that worked, and got tired of waiting.
Joe Delfgauw
Email is the fastest way to reach me. The office line works too.
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